"Today skiing, fashion, art and music characterizes the SOS brand"

About.

SOS Sportswear underwent establishment in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally, and moved the headquarters from Stockholm to Klampenborg, Denmark.
SOS Sportswear was originally known for its provoking skiwear design, and starting in the late 90’s, became one of the most technical skiwear manufacturers in the world.
Today skiing, fashion, art and music characterizes the SOS brand, as it offers proper protective and fashionable skiwear to the conscious skier.
What I did
  • Art Direction
  • Graphic Design
  • Web Development
  • Event / Fair Management
  • Product Design
  • Visuals
2014-2015

ISPO Award Winner

SOS SPORTSWEAR SOS BLACK SNOW AW 2013 CAMPAIGN
The campaign defines SOS as a brand characterized by skiing, fashion, arts and music. It shows that SOS originates from a much different place than that of other ski brands, namely the biker scene with its black leather outfits, distinctive music and coolness. Ever since leather-clad easy riders stormed into town, the brand strived to bring biker attitude into the ski scene. With Black Snow, SOS now offers the proper protective and fashionable garments for conscious skiers.