Uncategorized – Twenty Eighty

Blue Room Production

Client
Blue Room Production

Services
Audit
Web Design
Web Development

Blue Room Production

With 16 years behind them and steady organic growth, Blue Room stands on solid ground. They know who they are and where they’re going.
But their website had fallen behind that reality. We helped them take a step back and translate a strong business into a new website.

The Decision

Go back to the roots and bring the behind-the-scenes stories back through the blog, giving clients a clearer window into how the work is made.

What Changed

The website moved from a passive showcase to an active space for storytelling.

Clients and potential clients can step into the process, not just see the final output.

The Concept

A blog can feel old school.

But when storytelling is in the DNA, it becomes a natural part of the work.

Soft Exposure

#F4F5F9

Raw Black

#1F1F1F

Stamped Orange

#F67012

Amalie Nielsen In Cases, Uncategorized

German National Turist Office in Denmark

Client
German National Turist Office Denmark

Collaboration
Blue Room Production
Wade Agency

Services
Campaign Concept
Campaign Production
Media Planning & Buying
Multi‑Platform Rollout

What if Christmas is just around the corner?

In a busy everyday life, Christmas doesn’t arrive on its own—you need a moment that opens the door.
Together with Blue Room Production and Wade Agency, we built a campaign that didn’t sell “a Christmas market.” It sold anticipation: the first feeling of the season—warmth, pause, and the quiet pull toward Germany.

The Situation

Christmas doesn’t need more noise.
It needs a reason to feel something.

The Decision

Shifting the campaign from promotion to anticipation. From spectacle to pause.

The concept

What if Christmas is just around the corner? A simple idea: don’t sell the destination. Sell the anticipation.

A small pause in everyday life — where the season starts to arrive.

How we made it land

Breaking the 4th Wall

We broke the 4th wall to acknowledge the viewer.
A small gesture that turns the film into a personal invitation.

Multi‑platform rollout

The idea travelled across cinema, premium mobile video, rich media, social, advertorial, and out-of-home — designed for real attention and viewing time, not volume alone.

A single emotional entry point made the campaign consistent across formats—and flexible enough to travel across channels without losing the core idea.

What changed

The work shifted from promotion to presence.
From spectacle to a felt reason to go.

Full Length Campaign Video

Bruuns Galleri / Biograf

Rich Media | Ogury – Pick & Choose

Amalie Nielsen In Cases, Uncategorized

Å Store & Wils Copenhagen

Client
Å Store &
Wils Copenhagen

Services
Visual identity
Website Design
Development

Visit the Website

From Two Boutiques to One Brand Universe: Uniting Å Store and Wils Copenhagen

The Background

In the heart of Østerbro, two menswear stores had become quiet institutions in their own right. Wils represented classic tailoring and craftsmanship, while Å Store brought a more contemporary, curated perspective on style and lifestyle. Over time, both built a loyal local following — but stood at a crossroads: how to appear as one unified brand that felt modern, relevant, and digitally connected.

The Problem

Although the two stores shared ownership and philosophy, they each had separate identities, tones, and visual expressions. To new customers, the connection between them wasn’t clear. At the same time, retail around them was shifting rapidly toward digital convenience, and the need for a coherent story and consistent identity grew stronger — especially for a brand built on personality, presence, and curation rather than mass appeal.

Linen White

#EBEAE4

Heritage Sand

#C2B7A3

Nordic Sky

#C4D2DF

Oxblood

#420000

Aged Walnut

#3E2B24

The Solution

Together, we developed a new brand narrative and visual identity that brought Å Store and Wils together under one universe: “Less mass. More human.”
A story that connects local presence with modern sophistication.

We designed a shared identity, website, and tone of voice that mirror what makes the stores special — curated yet casual, refined yet approachable. The new digital platform allows customers to book fittings for Made to Measure, and sense the atmosphere before even stepping through the door.

The result is a brand that feels cohesive, confident, and contemporary — rooted in craftsmanship, defined by service, and made relevant for the next chapter of modern menswear.

Let’sTalk

Let’s Talk

Want to know more?

All companies are different, just like people, which is why this business continues to be interesting.

We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.

Let's get in touch!

Amalie Nielsen In Cases, Uncategorized

Harmonia Space

Client
Harmonia Space

Services
Visual identity
Brand Strategy
Core Story

From local practice to a digital universe for body and mind

When Prima Vida, a local Body SDS and nervous system practice outside Aalborg, set out to expand beyond the physical space, we partnered with them to redefine their identity and digital presence.

Together, we shaped the transition into Harmonia Space — a new name, a new visual universe, and a renewed sense of purpose built for the digital age.

Audio Play Button

The Core Story

Many have lost their connection to themselves in a world that’s louder than it listens — a world that fuels stress, restlessness, and imbalance. We live in a culture that celebrates speed and performance, while pause and presence are often forgotten.

At some point, the body or mind says stop — and that’s where true change begins. Not by pushing harder, but by listening inward and starting anew.

Harmonia Space is that place. A digital sanctuary where physical practice, emotional regulation, and mental clarity meet. Not as a quick-fix, but as a space you can return to — again and again — to rediscover balance, strength, and joy in everyday life.

Insight. Understanding. Harmony.

A harmonious, modern logo defined by calm, balance, and organic rhythm

The new Harmonia Space logo captures a sense of balance and calm through organic letterforms and a spacious composition.

Modern yet timeless, it reflects the brand’s grounded presence and natural flow between body, mind, and digital space.

It symbolizes the brand’s transformation — from a physical practice to a serene digital universe for holistic growth.

Primary Logo

Horizontal Logo

Defining the Look: Design Direction & Color Palette

Harmonia Space’s visual identity focuses on balance, calm, and timeless elegance. Minimalist forms and organic lines reflect the brand’s essence: a digital space where body, mind, and clarity meet.

The color palette blends modern tones with a subtle femininity and is carefully chosen to work beautifully across digital platforms. Patterns are designed tone-on-tone for a cohesive, harmonious, and balanced look.

Blueberry Night

#211C33

Lemon Grass

#F8FFA3

Lavender Gray

#C2C1D7

Grape

#E69084

Floral White

#FBF8E7

Designing a Digital Space That Feels Personal and Intuitive

The website experience is crafted around Harmonia Space’s visual universe and the need to communicate a complex digital service in a clear and accessible way. The design blends a modern aesthetic with the brand’s calm and harmonious visual language, creating a platform that feels both professional and personal.

The structure is optimized for clarity

Key features, subscription options, and user value are presented in a way that is easy to navigate and understand. The result is a digital experience where content, functionality, and identity work seamlessly together — guiding the user and strengthening Harmonia Space’s position as a trustworthy and inviting digital universe.

Ole Takai
Founder // Concept & Brand Designer

Available for Work

We are not for everyone. But perfect for small to mid-sized companies ready to refocus their business, be different and scale smart.

Book a 20-minute strategy session.
Bring your questions. No strings.

Book a Meeting

Let’sTalk

Let’s Talk

Want to know more?

All companies are different, just like people, which is why this business continues to be interesting.

We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.

Let's get in touch!

Amalie Nielsen In Cases, The Unforeseen Balance, Uncategorized

New Light Pottery | 3daysofdesign

When Craft Becomes Light. Founded in the historic city of Nara, New Light Pottery blends Japanese tradition with contemporary design. Every lamp is created by skilled artisans across Japan, using…

Amalie Nielsen In Cases, The Unforeseen Balance, Uncategorized

Vorupør Badehotel

Vorupør Badehotel is more than just a beautiful place by the sea. It’s a business built on atmosphere, quality, and a deep connection to the local surf culture.

Amalie Nielsen In Cases, Uncategorized

Riders Magazine

Client
Riders.dk – Riding since 1999

Services
Con amore project
Magazine Concept
Add Sales
Project Management
Layout Concept
Printing & Distribution

Riders Magazine

Background

Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!

Credits
Riders

Challenge

Today people are overwhelmed by offers – sports events, concerts, community activities etc. are accessible at all times everywhere. Both in Aarhus and Copenhagen “urban” surf activities are popping up offering SUP and outdoor wellness with easy access to people living in the city. There are a lot of kite- and windsurfing spots in Denmark, but only a few offer the “full experience” like the above mentioned.

Credits
Riders

Challenge

Read the Magazine

Want to know more?

All companies are different, just like people, which is why this business continues to be interesting.

We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.

Let's get in contact

Amalie Nielsen In Cases, Uncategorized

SD+

Client
SD+

Services
Visual identity
Logo Design
UX/UI Design
Website Design
Development

Empowering the Trades: A Modern Identity for SD+

White

#FFFFFF

Black

#000000

Pink

#FF3FC6

Orange

#FE9000

UI Gradient

#FF3FC6 + #FE9000

Let’sTalk

Let’s Talk

Want to know more?

All companies are different, just like people, which is why this business continues to be interesting.

We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.

Let's get in touch!

Amalie Nielsen In Cases, Uncategorized

VØRK A/S

Client
VØRK A/S

Services
Visual identity
Logo Design
UX/UI Design
Website Design
Development

From Craftsmanship to Career Hub: Transforming the Digital Identity of VØRK A/S

Background

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Solution

Sand Beige

#E3D8CA

Fiery Orange

#F04E13

Deep Burgundy

4F0006

Sky Blue

#CAECFB

Midnight Black

#1A1A1C

Process

Let’s talk

Want to know more?

All companies are different, just like people, which is why this business continues to be interesting.

We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.

Let's get in touch!

Ole Takai In Cases, Uncategorized

Lifestyle and Snow

Client
Destinations & Lifestyle Brands

Services
Go-to-Market Strategy
Campaign Strategy
Campaign Concept
Campaign Production
Media Planning
Event Concept
Event Production

Snow & Lifestyle

Skiing has always been part of our DNA. With more than 20 years in the industry and a background in brand strategy, we help destinations, resorts and lifestyle brands connect with Active Urban Consumers.

We believe in the power of perfect moments and authentic stories. From go-to-market strategies to the production of campaigns, we create relevance—driven by insight, shaped by creativity, and always with the end-user in focus.

Here are some of the destinations and brands we’ve been proud to work with.