The situation
The hotel wasn’t broken. It was growing — and at risk of becoming generic.
Vorupør Badehotel
Vorupør Badehotel is a hotel by the North Sea, known for its atmosphere and its quality. As long-time friends of the house, we were invited in to shape its next chapter — behind the scenes, and in how it meets the world.
- Services
- Strategic business design · Brand strategy · Core story · Visual identity · Website design · Web development
What changed
Every choice that followed became simpler. Design, communication and growth now pull in the same direction.
The decision
Before design or expansion, we clarified what the place should be — and just as importantly, what it should never try to become.
Not by doing more. By choosing carefully.
What it became
A typeface of its own
Every letter of the logo was drawn for Vorupør. Clean, balanced lines give it a contemporary base; soft details add warmth and a nod to the 70s. Modern and timeless — a tribute to the past that points forward.
Smag fremtiden. Bo i nuet.
Taste the future. Live in the now.
The core story in five words. A new kind of luxury — effortless, warm and thoughtful.
Colours
The deep ocean blue stays. Around it: an earthy green, a vintage pastel, a retro pink and a soft beige.
- Deep Ocean Blue#284596
- Underberg Green#004C40
- Light Pastel Green#D6E8BA
- Retro Pink#FFB1AF
- Light Beige#ECE5D5
A website that feels like the hotel
Calm, welcoming and rooted in quality. Built for both stories and bookings, with the tone of voice carried through every page.
